Quikr's Diversification Strategy

Quikr was established in December 2005 in Mumbai as Kijiji India Private Limited, a subsidiary of the e-commerce gaint, eBay Inc . Later, on July 12, 2008 , it was relaunched and re-branded as Quikr India Private Limited and was headed by Chulet and Jiby Thomas (Thomas). Quikr started its operations in Mumbai in western India, but later shifted its headquarters to Bengaluru in southern India. Thomas had a postgraduate diploma in Mass Communication from the Centre for Mass Media, New Delhi, and a masters in Leadership Program in Leading & Managing, General Management, from IIM Calcutta. He had occupied prominent posts in several companies before partnering with Chulet as a cofounder and VP Marketing of Quikr. Later on, in 2012, he resigned from Quikr to launch a new venture, a digital marketing company known as Web Butter Jam..